Saturday, December 18, 2010


It's that time of year again, the time when all the perfume/cologne hockers pay for an absurd number of their absurd ads to be shown on TV.  More likely than not, if I can't figure out what the commercial is for, it's for fragrance. 

Or Svedka vodka
I'm highly entertained by the different marketing tactics for men versus women.  The commercials for women generally involve someone lovely in a long flowing dress, possibly a bridal gown, in a field, on a beach, or walking through a upscale room.  Here, I'm thinking of Beautiful commercials with the brides in meadows of flowers and the Dior commercial with Charlize Theron stripping out of her jewelry and dress.  The commercials aimed at men generally have one dude sort of staring off into nowhere or a dude with a woman who's overcome with passion.  The models are thin, angular.  They squint as if the wind is blowing directly into their eyes, they glare into the camera, or they do this:

Ahhhhh!  It burns!
The only way to combat it is to make it even more ridiculous than it already is.  I'm thinking this could make an excellent game for the holidays.  You and your friends or family sit around taking bets on what the commercial is for and then whoever is wrong pays up by doing extra chores, paying actual money, or snapping back shots of Svedka vodka.

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